Model 3
2017Tesla's affordable long-range electric sedan, and the car that scaled the company.
The Tesla Model 3 is Tesla's mass-market electric sedan, a five-seat car that runs on a battery instead of gasoline, and it was built to put a long-range electric vehicle (EV) within reach of a regular buyer. It is the affordable car Tesla planned from its 2006 master plan onward, and it is what turned a small maker of expensive electric cars into a company that builds them by the million. It went on to become the best-selling electric car in the world, and in June 2021 it became the first EV ever to pass 1 million units built.
What is the Model 3?
Tesla unveiled the Model 3 on March 31, 2016 at its Hawthorne, California design studio, with a $35,000 starting price and more than 200 miles of range on one charge. People did not wait to see it in person before they wanted one. Reservations, each backed by a $1,000 refundable deposit, neared 200,000 in the first 24 hours and topped that mark within days.
Why the Model 3 Exists
The Model 3 was step three of a plan Elon laid out in the open. In August 2006 he published the "Secret Tesla Motors Master Plan," and it walked through a simple sequence: build a pricey sports car first (the Roadster), use that money to build a cheaper car (the Model S), then use that money to build one cheaper still. The Model 3 was that third car, meant to sell in huge numbers and pay for whatever came next. The $35,000 price came later, at the 2016 reveal, but the promise of an affordable Tesla was there from the very beginning, and this is the car that delivered on it.
How it Works
The 2026 lineup runs from a Standard rear-wheel-drive trim up to a 510-horsepower Performance all-wheel-drive version. The four trims share one body and platform but use different battery packs and one or two motors, so Tesla can sell range to commuters and speed to enthusiasts off the same production line, and building them all together is what keeps the cost of each one falling as the numbers rise.
The first thing you can dial up or down is range. The Premium trims go farthest on a charge, while the quickest Performance car gives up a few of those miles for more muscle.
The second thing is straight-line speed, and it moves the opposite way. The Performance all-wheel-drive reaches 60 miles per hour in about 2.9 seconds, while the Standard takes a still-brisk 5.8.
There is more to the car than the hardware. Owners get software updates sent over the air, access to Tesla's Supercharger network, and the sensors for Autopilot, which means the car can get better after you buy it instead of just wearing out.
The Economics of the Model 3
The Model 3 is the car that drove Tesla to steady profit. The turning point came in mid-2018, when the factory pushed past 5,000 cars a week. Combined Model 3 and Model Y deliveries rose from about 442,500 in 2020 to a record of about 1.74 million in 2023 and were about 1.59 million in 2025.
The 2026 Standard starts at $36,990. Tesla's 2016 price of $35,000 is about $49,000 inflation adjusted, so the cheapest Model 3 now costs about a quarter less in real terms.
7000 cars, 7 days ♥️ Tesla Team ♥️
— Elon Musk (@elonmusk) See the post on X
Current Status of Model 3
The 2017 to 2018 production ramp took an all-out effort that Elon called "production hell." Once the Fremont Factory had help from Gigafactory Shanghai, which Tesla built in roughly 168 working days, the cars started coming in force. In October 2025 Tesla added the Model 3 Standard, a simpler trim rated at 321 miles, and renamed the Long Range trims Premium. In the third quarter of 2026 Tesla delivered 478,237 Model 3 and Model Y cars, 98% of everything it shipped.
@timkhiggins Yes, excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated.
— Elon Musk (@elonmusk) See the post on X
What Comes Next
Tesla keeps improving the car rather than throwing it out and starting over. The 2023 "Project Highland" update modernized the inside, the outside, and the way the car slips through the air, and an April 2024 redesign brought back the Performance trim, which Tesla called a "perfect, high-performance daily driver." The pattern is steady work on a proven car, with the falling cost of building it doing most of the heavy lifting.
The Bottom Line
The Model 3 proved an electric car could be built by the million, sold to regular people, and updated like a phone. It turned Tesla from a maker of expensive niche cars into a company that delivered about 1.6 million vehicles in 2025.
Timeline
- 2006 August: Elon Musk publishes the Secret Tesla Motors Master Plan, promising an even more affordable third model after the Roadster and Model S.
- 2016 March 31: Model 3 unveiled in Hawthorne, California at $35,000 with 200+ mile range; reservations near 200,000 within 24 hours and top that mark within days.
- 2017 July: Production begins at the Fremont Factory.
- 2017 July 28: First customer deliveries.
- 2018 June: Output passes 5,000 vehicles per week, ending the production-hell bottleneck.
- 2018 December 31: First full year of sales reaches 145,846 Model 3 deliveries.
- 2019 October: Production begins at Gigafactory Shanghai, built in roughly 168 working days.
- 2021 June: Becomes the first EV to reach 1 million global units produced.
- 2023 September 1: Project Highland refresh unveiled, with restyled exterior and improved interior and aero.
- 2024 April 23: Redesigned Model 3 Performance introduced.
- 2025 October: Tesla adds the lower-priced Model 3 Standard and renames the Long Range trims Premium.
Sources (13)
- Tesla: Model 3 (current trims and specifications)
- Tesla: Introducing the New Model 3 Performance (tesla.com blog)
- Tesla: The Secret Tesla Motors Master Plan (just between you and me)
- Tesla: $35,000 Tesla Model 3 Available Now (tesla.com blog)
- U.S. EPA: 2026 Tesla range ratings (fueleconomy.gov)
- U.S. SEC: Tesla, Inc. Form 8-K, Q4 2018 full-year 2018 deliveries
- U.S. SEC: Tesla, Inc. Form 8-K, FY2020 Q4 Production & Deliveries
- U.S. SEC: Tesla, Inc. Form 8-K, Q4 and FY2021 production and deliveries
- U.S. SEC: Tesla, Inc. Form 8-K, FY2024 production and deliveries
- U.S. SEC: Tesla, Inc. Form 8-K, FY2025 production and deliveries
- Tesla North: Tesla third-quarter 2026 deliveries
- U.S. Bureau of Labor Statistics: CPI Inflation Calculator
- Hero image: Tesla Model 3, Tesla press image, via tesla.com
